theDRESSroom.com: the hub for all dresses

 

 

 

 

 

With a friend's wedding coming up in a couple of months, I was pondering over what kind of dress I want to buy and where to find the perfect one. Shopping for a dress for a wedding usually involves hours of trailing through different shops and a lot of disappoinments before I find a suitable dress, and instead of having a fun shopping experience, I often find it stressful.

 

So you can imagine my glee when I discovered theDRESSroom.com, a Middle Eastern online shopping portal created by fashionable duo Dina Abdulhadi Daryani and Samantha Kayruz Chami, exclusively for dresses for glamorous and special occasions.

 

The website has a collection of over 2000 gorgeous dresses for special occasions like weddings, graduation parties, proms, cocktail parties and family soirees in a range of sizes (including maternity wear) by designers and labels like Alberto Makali, Nue by Shani, Laundry, Carmen Marc Valvo and Boutique Montage.

 

The website's special features include a fashion glossary, online gift vouchers and an online chat room where you can speak to personal shoppers who can offer advice, answer your style questions and guide you in picking out the right dress. You'll never have trouble finding the perfect dress again!

 

 

 

Jovani, AED 1,855

Tony Bowls, AED 2,095

 

 

Nue by Shani, $371

 

 

Carmen Marc Valvo, $578



 

 

 

To check it out, click here, and don't forget to "like" the Facebook page. You can follow theDRESSroom on Twitter @WowWhatADress.

 

Farfalla Haute Couture creates the Cardigan Abaya

 

Keeping warm while wearing the abaya can be a difficult task. Thick sweaters under the abaya can make you look bulky, while wearing cardigans, jackets or coats over the abaya is a look which is difficult to pull off. Most abaya wearers opt for pashminas and shawls, but they don't really keep you warm enough. So how about a cardigan which is incorporated into the abaya?

 

Well this is the innovative concept dreamt up by well-known Emirati designer, Fatma Abdul Jalil Al Fahim, creator of Farfalla Haute Couture. The abaya/evening gown/bridal fashion house, whose fan base includes both princesses and local fashionistas alike, was launched by Fatma in 2005. The word "farfalla" comes from the Italian word for butterfly, a word that sums up the fashion house perfectly - it's fun, it's elegant and it's feminine.

 

The new winter collection encompasses finely textured cotton cardigans that are embellished with black ribbon, beading, intricate embroidery, sequins and Swarovski crystals.

 

 

 

 

 

 

Of her cardigan abaya collection Fatma says, "This collection was inspired by the need to keep warm during winter because it is quite difficult to wear a jacket or cardigan over an abaya. I wanted to create a contemporary design that is practical, easy to wear and trendy. The collection embodies the characteristics of the abaya with a modern fashion twist." 

 

 

Where to get yours:

 

 

UAE

 

Farfalla Boutique, Bin Khedeya Building, Al Garhoud Street, Deira, Dubai

O Concept Store, Jumeirah, Dubai

Candella Boutique, Village Mall, Dubai

 

 

For more information, contact them at farfalla_couture@hotmail.com or call them on 00971 4283 1010. You can also check out the website and don't forget to "like" the Facebook page.

 



ByLiana Akhbar Handbags Set The Fashion News Agenda

 

 

 

 

If you're a fan of East-meets-West brands like Sarah's Bag, you will love the recently launched handbag brand ByLiana.

 

 

Launched just last month and already taking Jordan and the UAE by storm, this funky bag label is the fashion baby of Liana Mismar, who used her background in interior and graphic design, as well as her love of travelling, passion for fashion and love of all things Middle East to create these clutches and bags that are a fusion of East and West. Made from genuine Italian leather, her first collection of "Akhbar bags" (akhbar meaning news in Arabic), uses prints from Arabic newspapers, set against brilliant bold colours like fuchsia pink and green.

 

 

 

 

 

 

 

Of her designs Liana says, "ByLiana bags are a bold, unique vision of graphics inspired by my Middle Eastern culture; these bags are for a fearless woman who wants to stand out."

 

 

Get yours at:

 

Online

www.aura-b.com

 
Jordan - Amman

For the love of vintage
#17 Al Batoul Center, Ahmad Al-Arousi Street, Abdoun
+962 (0) 79828 0000

United Arab Emirates - Dubai

The Dubai Mall
Galeries Lafayette Dubai - O’de rose

O’de rose
999, Al Wasl Rd, Umm Suqeim 2, 102836 Dubai, United Arab Emirates
+971 (04) 348 7990

Boom and Mellow
Mall of Emirates, Dubai, United Arab Emirates
+971 (04) 341 3993

Valley Dez boutique
Sunset Mall, Dubai, United Arab Emirates
+971 (04) 3242883

Valley Dez boutique
Wafi Mall, Dubai, United Arab Emirates
+971 (04) 3809024

 

For more information, visit the website, or email Liana at liana@byliana.com. Be sure to "like" the Facebook page and follow her on twitter @bylianahandbags.